Social Media
Branding
Pinterest is an effective tool for businesses of all sizes and sectors. From B2B to B2C, there are a number of goals you can pursue—from driving web and foot traffic to increasing visibility with influencers and consumers.
Storytelling
Instagram represents the life line to a brand. It tells the stories in an intimate way that really helps customers get to know who you are and immerse themselves in the brand vision. In my opinion, it is one of the most valuable of the social media tools.
DESIGN
For me Facebook represents more of the "down to business" aspect. I use that platform to highlight current campaigns. I would inform of current sales, new arrivals, or current seminars & upcoming events.
Community
With the Twitter feeds I shared our current blog posts, and highlighted other sites and blogs on which we were featured. This was to encourage shareable content.
A Sample For You
Live Instagram Feeds
As coordinator I made sure to highlight the personal feel of the brand in our Instagram page. I chose to highlight real family events and behind the scenes photos from our work space.
Beane&Company
Center for International Trade & Development
YouTube Chaneel
At the Center For International Trade & Development, I created a series of videos for our YouTube channel and to be used on Social Media Channels as well. The video series was a part of the Career Pathways campaign.
Live Pinterest Feed
The sky was the limit with Beane & Co's Pinterest page. We used it not only to make "industry relevant" boards, but we had lots of boards with tutorials and DIY projects. All this to round out the full creative branding of the company.
Click here to see Beane & Company's Pinterest page.